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Scout Niblett / Beirut
PLUG is about the independent music community coming together to recognize our own. We’re fans from every walk of the music world who gather each year to recognize the artists who live and flourish in the margins of mainstream culture. While many of the artists on the PLUG ballot are well known to fans steeped in the independent music world, most are nowhere near the household names they deserve to be.
How does it work? Each fall, we gather the PLUG Cartel (advisory board of 250-300 people who select the nominees), and after collecting/tallying the votes, the official nominees are announced in the form of an online ballot. Fans from around the world then logon to vote the winners who are announced at the PLUG Independent Music Awards Ceremony and Concert in March.
Spoon / Andrew Bird
PLUG history
In 2001 PLUG posted its first online ballot and sent letters to about 100 like-minded fans asking them to pick their favorite independent releases of the year. Uncertain who (if anyone) would respond, we waited as the first votes began to roll in. Within the first few weeks thousands did. A simple idea seemed to hit a nerve.
After a hiatus, PLUG returned in 2004 and so did the fans, and more of them than before. The industry was changing and the independent sector getting a foothold it had never seen before. PLUG held its first event in February 2005 with nominees RJD2, Saul Williams, Ted Leo + The Pharmacists, Dillinger Escape Plan, Aesop Rock and a lesser known Sufjan Stevens.
Subsequent PLUG Seasons speak for themselves. So many people from the community coming together to make this happen each year. We’re super humbled and so proud to watch it grow every year. For info on past nominees, winners and 2005-2007 events, click here.
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